Clients & Projects
Since 1970, Baum + Whiteman have been involved in almost 100 successful projects, ranging from Restaurants, Specialty-Food Consulting, Destination Attractions, and Public Realm Designing.
Below highlights our projects. Click here for our PDF portfolio.
Current Projects
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Food, beverage and public space planning for a 3,000,000 square foot shopping complex in United Emirates.
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Consulting services to Junzi, a two-unit fast-casual Chinese startup.
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Concepts and feasibility analysis for an urban food hall in Rockefeller Center.
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Food and beverage concepts and design for a seven-story spa overlooking the Manhattan skyline in New Jersey.
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250-seat upscale diner for multi-million sq.ft. American Dream shopping/entertainment complex.
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Three-restaurant 500-seat dining complex, Hotel New Yorker.
Restaurant Projects
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Sheraton Hotel, Chandigarh, India, 4 restaurants plus nightclub
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Windows on the World (largest-grossing restaurant on the globe)
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The Greatest Bar on Earth
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Cellar in the Sky (the first integrated wine-and-food menu concept)
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Rainbow Room
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Rainbow & Stars cabaret
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The Big Kitchen food court (first single-operator food court)
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Market Bar & Dining Rooms (first market-driven restaurant in USA)
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Equinox Dining Complex, Raffles City, Singapore
Equinox
New Asia Bar & Grill (hottest bar in Singapore)
IntroBar
Jaan
City Space -
Sesame Place prototype, Langhorn PA (a learning-play restaurant)
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Red Lobster nationwide
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Baxter's American, Salt Lake City
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Cooper's Tavern, New York
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Towers of Quayside Florida
The Great House
Sneakers
The Spa -
London Chop House Detroit
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Haagen-Dazs (new concept)
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Inagiku at the Waldorf-Astoria
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Crème Helado Bogotá, Colombia (concept prototype)
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Charly T's (prototype rotisserie chicken) Singapore
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Tick Tock, 350-seat restaurant, Xanadu, New Jersey
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Hudson River Club New York World Financial Center
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Edward Moran Bar & Grill New York World Financial Center
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Café Greco New York (the first Med-Rim restaurant concept)
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Pour la France Colorado, Mexico
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Owen Brennan's Louisiana Grill Memphis
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City 2 Food Court Brussels (Europe's first fast food court)
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Del Taco
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Houlihans
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El Torito
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Anderson's Dining Complex Hiroshima
Retail Food Hall
Food Court/Fine Dining (first food court in Japan)
Wedding Chapel/Bridal Shop
Cooking School
Banqueting -
Campus Cafes prototype New Jersey
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Blockbuster Entertainment prototype eatertainment
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The American Restaurant Kansas City
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Bocca prototype takeaway, New York
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Eat & Drink New York World Trade Center
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Sky Dive New York World Trade Center
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Blue Ribbon Delicatessen Kansas City
Clubs & Hotels
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Rockefeller Center Club
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Regent of Sydney
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Beverly Wilshire Hotel (entire new dining concepts and programs)
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Regent of Melbourne (new destination restaurant)
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Taipei World Trade Center Club
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Clio Court Hotel Fukuoka, Japan
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The Yale Club
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Holiday Inns, North America (lobby conversions to social spaces with large food component)
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Sheraton Hotel, Chandigarh, India (total F&B program, five venues)
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Hotel New Yorker
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Union League Club
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Emerson Inn & Spa New York State (new restaurant program and food)
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Canadian Pacific Resorts & Hotels
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The Mark Hotel
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Rockefeller Family Estate (restaurant feasibility and program)
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Ettalong Beach Club & Resort Australia (casino dining master plan)
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Wauwinet House Nantucket
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Princeton Club New York (new design and dining program)
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Boca Raton Resort & Club
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Hotel Arts Barcelona (entire dining program)
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Knickerbocker Club New York
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The University Club New York
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Continental Club New York
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Old Westbury Golf & Country Club
Destination Attractions
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John Paul Getty Museum (master plan for dining)
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Metropolitan Museum of Art (master plan for dining)
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National Gallery of Art (master plan for dining)
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Brooklyn Museum of Art
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Six Flags Theme Parks nationwide ("placemaking" master plan)
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The Public Theater, New York (dining master plan)
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Brooklyn Botanic Garden
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Oberhausen Aquarium Germany (demand analysis, food program)
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The Asia Society
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US Open Tennis Center (entire restaurant complex)
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Kennedy Space Center Cape Canaveral
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Belmont & Aqueduct Racetracks
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Bryant Park Restoration Corporation
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Central Park New York
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Rockefeller Family Pocantico Estate
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New England Aquarium (demand analysis, master food plan)
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Muhammad Ali Center
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Northrop Auditorium University of Minnesota
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Norwalk Aquarium & Maritime Center
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Bear Mountain Inn Bear Mountain State Park
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Rubin Museum of Tibetan Art New York
Office Buildings
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The World Bank Washington
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53rd at 3rd New York
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Texas Commerce Tower Dallas
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Taipei World Trade Center (65,000 sq. ft. club)
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International Design Center New York
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101 California Street San Francisco
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Continental Tower New York (private club that we operated)
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383 Madison Avenue New York
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Park Avenue Plaza New York (food, retail, public space plan)
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Citicorp Center New York
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Citicorp Center San Francisco
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Sears Tower Chicago
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Rockefeller Center
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Pearl Brewery, San Antonio (food-retail-public space master plan for renewal of 22-acre site)
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Waterside, New York (mixed use residential complex)
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Prudential Center Boston (food-retail-public space plan)
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Herald Center New York (food court)
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Century City Shipping Center Los Angeles
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Citicorp Center New York (rehabilitation program)
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Georgetown Park Washington
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Tysons II Washington
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Urban Investment & Development Corp. Texas
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The Taubman Companies
Retail & Mixed-Use
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Crown Center Kansas City (total food program)
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Queen Victoria Building Sydney
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City 2 Brussels (first food court in Europe)
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Trizek Corporate Headquarters Calgary Rockefeller Center (master plan for restaurants around ice rink)
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Fortunoff (in-store cafes)
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Beri-Washington Gallery Paris
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Collins Place Melbourne
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Embarcadero Center San Francisco (restaurant/leasing programs)
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Sears Tower, Chicago (restaurant analyses)
Specialty Food/ Value-Added Projects
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Dean & Deluca (reconceptual and remerchandising programs)
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New Public Market, San Antonio (12,000 conceptual and programmatic plans)
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Kings Supermarkets New Jersey (new retail plan, new food products)
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Mitsukoshi New York
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H. J. Heinz (recipe development)
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Swiss Rose Cheese (recipe development)
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Sunsweet
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Near East Foods (recipe development)
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Takaki Baking Co. Hiroshima (retail food hall/food court)
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Dannon Yogurt
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Jurgensen's Market Pasadena (new retail concept)
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Knorr Canada (think tank)
Public Realm
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U.S. Courthouse Boston
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New York State Thruway Authority
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Central Park Conservancy
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Prospect Park, Brooklyn NY
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Campus Martius, Detroit
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New York State Governor's Mansion
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Riverbank State Park (dining master plan)
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Bear Mountain State Park
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Bryant Park
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New York State Racing Association
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Kennedy Space Center (restaurant program)
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Findlay Public Market, Cincinnati (design/merchandising analysis)






