Clients & Projects

Since 1970, Baum + Whiteman have been involved in almost 100 successful projects, ranging from Restaurants, Specialty-Food Consulting, Destination Attractions, and Public Realm Designing.

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Below highlights our projects. Click here for our PDF portfolio.

Current Projects

  • Food, beverage and public space planning for a 3,000,000 square foot shopping complex in United Emirates.

  • Consulting services to Junzi, a two-unit fast-casual Chinese startup.

  • Concepts and feasibility analysis for an urban food hall in Rockefeller Center.

  • Food and beverage concepts and design for a seven-story spa overlooking the Manhattan skyline in New Jersey.

  • 250-seat  upscale diner for multi-million sq.ft. American Dream shopping/entertainment complex.

  • Three-restaurant 500-seat dining complex, Hotel New Yorker.

 
Restaurant Projects

  • Sheraton Hotel, Chandigarh, India, 4 restaurants plus nightclub

  • Windows on the World (largest-grossing restaurant on the globe)

  • The Greatest Bar on Earth

  • Cellar in the Sky (the first integrated wine-and-food menu concept)

  • Rainbow Room

  • Rainbow & Stars cabaret

  • The Big Kitchen food court (first single-operator food court)

  • Market Bar & Dining Rooms (first market-driven restaurant in USA)

  • Equinox Dining Complex, Raffles City, Singapore
        Equinox
        New Asia Bar & Grill (hottest bar in Singapore)
        IntroBar
        Jaan
        City Space

  • Sesame Place prototype, Langhorn PA (a learning-play restaurant)

  • Red Lobster nationwide

  • Baxter's American, Salt Lake City

  • Cooper's Tavern, New York

  • Towers of Quayside Florida
        The Great House
        Sneakers
        The Spa

  • London Chop House Detroit

  • Haagen-Dazs (new concept)

  • Inagiku at the Waldorf-Astoria

  • Crème Helado Bogotá, Colombia (concept prototype)

  • Charly T's (prototype rotisserie chicken) Singapore

  • Tick Tock, 350-seat restaurant, Xanadu, New Jersey

  • Hudson River Club New York World Financial Center

  • Edward Moran Bar & Grill New York World Financial Center

  • Café Greco New York (the first Med-Rim restaurant concept)

  • Pour la France Colorado, Mexico

  • Owen Brennan's Louisiana Grill Memphis

  • City 2 Food Court Brussels (Europe's first fast food court)

  • Del Taco

  • Houlihans

  • El Torito

  • Anderson's Dining Complex Hiroshima
        Retail Food Hall
        Food Court/Fine Dining (first food court in Japan)
        Wedding Chapel/Bridal Shop
        Cooking School
        Banqueting

  • Campus Cafes prototype New Jersey

  • Blockbuster Entertainment prototype eatertainment

  • The American Restaurant Kansas City

  • Bocca prototype takeaway, New York

  • Eat & Drink New York World Trade Center

  • Sky Dive New York World Trade Center

  • Blue Ribbon Delicatessen Kansas City

 
Clubs & Hotels

  • Rockefeller Center Club

  • Regent of Sydney

  • Beverly Wilshire Hotel (entire new dining concepts and programs)

  • Regent of Melbourne (new destination restaurant)

  • Taipei World Trade Center Club

  • Clio Court Hotel Fukuoka, Japan

  • The Yale Club

  • Holiday Inns, North America (lobby conversions to social spaces with large food component)

  • Sheraton Hotel, Chandigarh, India (total F&B program, five venues)

  • Hotel New Yorker

  • Union League Club

  • Emerson Inn & Spa New York State (new restaurant program and food)

  • Canadian Pacific Resorts & Hotels

  • The Mark Hotel

  • Rockefeller Family Estate (restaurant feasibility and program)

  • Ettalong Beach Club & Resort Australia (casino dining master plan)

  • Wauwinet House Nantucket

  • Princeton Club New York (new design and dining program)

  • Boca Raton Resort & Club

  • Hotel Arts Barcelona (entire dining program)

  • Knickerbocker Club New York

  • The University Club New York

  • Continental Club New York

  • Old Westbury Golf & Country Club

 
Destination Attractions

  • John Paul Getty Museum (master plan for dining)

  • Metropolitan Museum of Art (master plan for dining)

  • National Gallery of Art (master plan for dining)

  • Brooklyn Museum of Art

  • Six Flags Theme Parks nationwide ("placemaking" master plan)

  • The Public Theater, New York (dining master plan)

  • Brooklyn Botanic Garden

  • Oberhausen Aquarium Germany (demand analysis, food program)

  • The Asia Society

  • US Open Tennis Center (entire restaurant complex)

  • Kennedy Space Center Cape Canaveral

  • Belmont & Aqueduct Racetracks

  • Bryant Park Restoration Corporation

  • Central Park New York

  • Rockefeller Family Pocantico Estate

  • New England Aquarium (demand analysis, master food plan)

  • Muhammad Ali Center

  • Northrop Auditorium University of Minnesota

  • Norwalk Aquarium & Maritime Center

  • Bear Mountain Inn Bear Mountain State Park

  • Rubin Museum of Tibetan Art New York

 
Office Buildings

  • The World Bank Washington

  • 53rd at 3rd New York

  • Texas Commerce Tower Dallas

  • Taipei World Trade Center (65,000 sq. ft. club)

  • International Design Center New York

  • 101 California Street San Francisco

  • Continental Tower New York (private club that we operated)

  • 383 Madison Avenue New York

  • Park Avenue Plaza New York (food, retail, public space plan)

  • Citicorp Center New York

  • Citicorp Center San Francisco

  • Sears Tower Chicago

  • Rockefeller Center

 

  • Pearl Brewery, San Antonio (food-retail-public space master plan for renewal of 22-acre site)

  • Waterside, New York (mixed use residential complex)

  • Prudential Center Boston (food-retail-public space plan)

  • Herald Center New York (food court)

  • Century City Shipping Center Los Angeles

  • Citicorp Center New York (rehabilitation program)

  • Georgetown Park Washington

  • Tysons II Washington

  • Urban Investment & Development Corp. Texas

  • The Taubman Companies

Retail & Mixed-Use

  • Crown Center Kansas City (total food program)

  • Queen Victoria Building Sydney

  • City 2 Brussels (first food court in Europe)

  • Trizek Corporate Headquarters Calgary Rockefeller Center (master plan for restaurants around ice rink)

  • Fortunoff (in-store cafes)

  • Beri-Washington Gallery Paris

  • Collins Place Melbourne

  • Embarcadero Center San Francisco (restaurant/leasing programs)

  • Sears Tower, Chicago (restaurant analyses)

 
Specialty Food/ Value-Added Projects

  • Dean & Deluca (reconceptual and remerchandising programs)

  • New Public Market, San Antonio (12,000 conceptual and programmatic plans)

  • Kings Supermarkets New Jersey (new retail plan, new food products)

  • Mitsukoshi New York

  • H. J. Heinz (recipe development)

  • Swiss Rose Cheese (recipe development)

  • Sunsweet

  • Near East Foods (recipe development)

  • Takaki Baking Co. Hiroshima (retail food hall/food court)

  • Dannon Yogurt

  • Jurgensen's Market Pasadena (new retail concept)

  • Knorr Canada (think tank)

 
Public Realm

  • U.S. Courthouse Boston

  • New York State Thruway Authority

  • Central Park Conservancy

  • Prospect Park, Brooklyn NY

  • Campus Martius, Detroit

  • New York State Governor's Mansion

  • Riverbank State Park (dining master plan)

  • Bear Mountain State Park

  • Bryant Park

  • New York State Racing Association

  • Kennedy Space Center (restaurant program)

  • Findlay Public Market, Cincinnati (design/merchandising analysis)