Baum + Whiteman LLC, a boutique firm that has been "wowing" the food world since 1970, is known for creating two of the world's largest grossing restaurants, more 3-star restaurants than anyone in the United States, and numerous international food, hotel and related concepts.


Joseph Baum, considered the "father of the new American restaurant" and Michael Whiteman, founding editor of Nation's Restaurant News, found each other in 1970 and began a company. Their first project was the creation of Windows on the World. Together with operating genius Dennis Sweeney and chef Rozanne Gold, three-time James Beard award-winner and entertaining columnist for Bon Appetit magazine, the team has been setting trends in the hospitality industry for three decades.


Baum + Whiteman creates destination restaurants that generate spectacular sales and capture international media attention. Known as "the food expert's experts", the team knows how food "moves" people both physically as well as psychologically.